“10000 B.C.” is winning over audiences’ wallets, if not necessarily their hearts and minds. Users at rottentomatoes have given the film a measly 7% approval rating but still turned out in droves – to the tune of nearly $36 million in its opening weekend. The debut of “College Road Trip” made $14 million, good for second, followed by “Vantage Point” ($7.5 million), “Semi-Pro” ($5.9 million), and a disappointing bow for “The Bank Job” ($5.7 million).

When Flo Rida’s “Mail on Sunday” hits stores later this month, it’ll have plenty of competition from musical heavyweights. Snoop Dogg’s newest album comes out this week, on the heels of Janet Jackson, who last week knocked Rolling Stone cover boy Jack Johnson out of the top spot on the Billboard 200.

The “American Idol” juggernaut cannot be stopped. FOX’s golden-egg-laying hen claimed the top three spots in the Nielsen ratings, with no other shows coming close in the ratings.

On the NYT non-fiction bestseller list this week, Valerie Bertinelli’s “Losing it” – focusing “on depression and her effort to lose weight” – debuted at No. 1. “Beautiful Boy” by David Sheff, in which “A father struggles with his son’s meth addiction,” entered at No. 3.